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When Do You Need A Market Research Vendor?
As published in the Market Research Association’s Alert! Magazine, November 2010. For a while, there has been an intense discussion among marketing researchers about whether DIY research is going to...
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Survey Gamification? It’s About Good Survey Design
At the root of survey gamification are good, sound survey design principles. That’s the main message from Reg Baker’s presentation at the MR Festival. Baker follows the cognitive process (Tourangeau,...
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